MediPurpose Announces New VP of Commercialization, Margery Rothenberg
Brings Extensive, Proven Experience in Launching New Medical Device Brands
ATLANTA and SINGAPORE—MediPurpose, a medical product manufacturer and master distributor, today announced Margery Rothenberg as its new Vice President of Commercialization.
Margery has a broad and deep background in global medical marketing, encompassing medical devices, diagnostics, pharmaceuticals, and personalized medicine. Most recently, she was Senior Director of Global Marketing at Chembio Diagnostic Systems. Previously, she held marketing roles at Merck, Covance, Diaceutics and Thomson Healthcare and consulting roles with WebSurg.com, Saatchi & Saatchi, and Torre Lazur McCann Advertising.
Rothenberg joins MediPurpose at a key moment in the company’s growth, said MediPurpose founder and CEO Patrick Yi. Along with the expansion of its SurgiLance™ safety lancet portfolio with the addition of three new SurgiLance™ Lite models, the company is preparing to launch another safety sharps device, the Anzen™ safety scalpel.
“Margery has a strong global medical and marketing background and has brought several products and services from concept through development to launch stage and beyond," said Yi. "I believe her expertise and network will be a tremendous asset for MediPurpose as we continue to introduce innovative safety medical devices."
Founded in 1999, MediPurpose is a boutique medical product company with offices and partnerships in the United States, Canada, LatAm, EMEA and Asia.
Specializing in safety sharps devices such as our flagship SurgiLance™ safety lancet and the popular babyLance™ safety heelstick (acquired by Clinical Innovations in July 2016), we also offer affordable high-quality MediPlus™ Advanced Wound Care products. Our newest product is the Anzen™ safety scalpel with a reusable metal handle similar in weight and balance to traditional metal handle scalpels. It was engineered using the feedback of surgeons and surgical techs to ensure an intuitive design that is easy to use and feels familiar and comfortable.
Our Medical Device Innovation and Medical Product Distribution divisions provide R&D and commercialization consultation for new medical device inventors and innovative medical product companies that seek entrance into new medical product markets—which includes angel funding, feasibility studies, manufacturing support and market launch, among other services.
For more information about MediPurpose, please visit medipurpose.com.