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Jun29

The Virtuosity of a Medical Product Company’s Virtual Office

Written by // Patrick Yi Categories // MediPurpose

There are a variety of unique advantages and benefits of being a virtual organization

The Virtuosity of a Medical Product Company’s Virtual Office

I started working for MediPurpose at its Atlanta, Georgia office in October 2009. In 2011, the company closed that office to become one of the new breed of entrepreneurial virtual companies. That was also then when my family and I decided to move to California for the milder weather and—being originally from Singapore—a greater availability of delicious Asian food.

Every time I tell a new friend that I work from home, he or she often immediately gets jealous and sometimes say that it would be a dream come true if they could work from home.

I’m not the only MediPurpose employee to seize the opportunity of working at a virtual company. For instance, MediPurpose’s Customer Sales Manager Cheryl Channell moved from Atlanta to Pace, Florida in April 2012 to be nearer to her family.

Today, we now also have staff members in North Carolina and West Virginia, as well in as Singapore and London.

Hidden and Real Advantages

Both for the employees and the company, there are a variety of unique advantages and benefits of being a virtual organization:

  • Freedom in where you call “home”: Working in a virtual organization makes it much easier to pick up and move to wherever your heart desires, while maintaining the same steady job.
  • Personal cost savings: Employees save both money and time without having to commute to a centralized office every day. According to Lifehacker’s Melanie Pinola, employees would save approximately $795/year per mile they live away from their office.In Cheryl Channell’s case, two years ago before we became a virtual organization, she lived 60 miles away from the office and would commute to work everyday. A typical year has 260 workdays. So, her commuting expense would be $17,628 (260 work days x 60 miles x 2 (two-way travel) x $0.565/mile). And, that doesn't include the lost time stuck in traffic!
  • Access to an expanded talent base: I have heard of so many people turning down jobs because their job requires them to relocate. Being a virtual company, you can hire people from all over the country, or even all over the world! The possibilities are endless!

How We Did It

We started transforming into a virtual organization with baby steps.

First, we had a “work from home” day every Wednesday of every week. Then we had regular companywide discussions about the realities and expectations of going virtual.

We planned and made sure we had new virtual communication resources setup, such as Dropbox, Skype and GoToMeeting. Once we thought we figured everything out, that was went we went virtual.

If you are thinking of making your company virtual after reading this, start planning and counting how much money you will save!

Oct17

Celebrating OUR Medical Device Website’s Growth

Written by // Derek Rudnak Categories // MediPurpose

100% visitor growth, 61% page view growth in two years

Celebrating OUR Medical Device Website’s Growth

Today, we published a news release that announced how MediPurpose’s Website has enjoyed a 100-percent growth in visitors and a 61-percent growth in page views over the past two years.

However, when I was first told that we would be celebrating that achievement, I must admit that I didn’t immediately feel an immediate sense of accomplishment.

As MediPurpose’s director of marketing communications, our Website—as well as its content and the efforts to expand its reach—is a key facet of my job. Each month, as I prepare our Website’s performance metrics report, I’m rarely thinking about how well the Website’s doing (overall or in specific areas), but instead, why, where and how it could be doing better (especially if/when it’s not doing as well as I’d like). Likewise, with such an intense monthly focus on the now, I rarely give much thought to our Website’s incremental but steady growth as the months and years go by.

And as I take a moment to reflect on our celebration, I am starting to not just feel proud, but more, lucky.

First, though, I must take a moment to clarify that this is not my achievement. And not to sound phony, but it’s truly a companywide achievement. Every single member of the MediPurpose team has contributed to our Website’s performance. Let me explain…

Starts with Strategy

Like the company itself, the MediPurpose Website existed long before I joined the team in 2009, so it’s not like I was working from scratch. Instead, my involvement is largely a reflection and continuation of founder and CEO Patrick Yi’s uncanny knack for always being one step ahead, especially with respect to marketing communication technology. If you’ve read the SurgiLance™ safety lancet success story (which is really the story of how MediPurpose was founded), you’ll know that he skillfully used the Internet to create the brand awareness and crucial alliances with distributors that enabled him to bring his innovative medical device from Singapore to the United States.

When I joined the team, my responsibilities were relatively simple: to create Website and e-mail campaign content. However, in the past four years, my responsibilities have simultaneously expanded with the scale of our strategies for using the Internet to promote our medical products and to engage with customers…and Patrick masterminded much of that.

Of course, those strategies have involved many others, both in regards to their development and execution. Ultimately, without sound plans for developing and distributing our content, it’s unlikely we would have seen the page view and visitor growth that we’ve had in the past two years.

It’s a Team Sport

Earlier I mentioned I was lucky. That is because of MediPurpose’s culture, which embraces new technologies, even if we aren’t entirely sure initially if they’ll be the best fit for us.

Both from experience and gripes from colleagues and peers that work elsewhere, I know that many companies often resist adopting (or for that matter, early adopting) technologies until everybody else is already doing it, if at all. As a creative person and an admitted tech geek, the MediPurpose culture indulges my desires to explore and experiment with new technologies, rather than to stifle them.

As with our strategic development and execution, our use of technology involves more than just me or a select few others that are also of the “geek” mentality. Instead, the MediPurpose culture has instilled a true “all for one and one for all” sensibility, so, little prodding is needed to get the entire company involved.

For instance, the company blog: Scan the list of authors, and you’ll see that blogs aren’t just written by marketing people like me, but from virtually every division of the company: customer service, quality management, sales force, product managers, et al.

More recently, we’ve been encouraging and training everybody to “get more out of LinkedIn.” In my monthly Website analysis, I’ve discovered that every month, LinkedIn is consistently our top source for referrals to our Website—despite the fact that perhaps a quarter of the company are (currently) what I would call “power users.” But, after recently speaking to the company about the value of their participation and how they can better participate, I fully expect to soon say that everybody here is a power user—and to see the impact it has on our Website metrics.

In closing, I want to thank, well, YOU…whether you are a MediPurpose member or one of the thousands of visitors that comes to our Website each month, it’s your participation that has made this happen, and we sincerely appreciate it!