Insights for how to use Facebook and Twitter for medical product marketing.
A brief review of how composite wound dressings answered unique issues for moist wound healing and evolved into its own product category.
A brief examination of VBP—or “value based purchasing”—and its impact on advanced wound care products, purchasing and management.
You might not have noticed any significant differences to the neonatal medical device’s logo, but some subtle differences are actually very important for a couple reasons.
The introduction of collagen wound dressings represented a change in material selection from plant or polymer sources to a common component of wound and other biological tissue.
Suggestions for maintaining cost-effective wound care for LTC patients.
Paula Erwin-Toth explains how LTC nursing assistants are a key part of any LTC wound care team’s ability to provide early detection.
Why MediPurpose fosters close collaboration between end users and its medical device design team to design better medical products that support end-user requirements.
A review of the evolution and adoption of hydrogels for advanced wound care.
Insights for how to use LinkedIn for medical product marketing.
How OBRA-87 and new updates to the MDS relate to balancing LTC cost-savings with driven, evidence-based skin and wound care prevention and treatment protocols.
How can medical device inventors share new ideas without an NDA – but still protecting their medical device intellectual property?
How the shortcomings of hydrocolloids paved the way for advancements in foam dressing technology.
What are the odds of having a bad experience with a SurgiLance™ safety lancet? How do they compare with other interesting odds in life?
MediPurpose marketing director Derek Rudnak relates the redesign of the new babyLance infant heelstick to lessons learned from the decline of Sony and the rise of Apple.
Patrick Yi explains how medical device companies such as MediPurpose, which makes the babyLance infant heelstick, listened to its end users to improve its medical products.
Wound care product marketing manager Valerie C. Johnson joins the blogosphere for discussions about moist wound healing products.
Medical device company founder and CEO Patrick Yi reveals the differences in the processes used to design his company’s first infant heelstick and its all-new babyLance heelstick device.
Medical device company founder and CEO Patrick Yi shares his perspectives on how to engage with remote workers and virtual workplaces.
The search for and introduction of better wound care dressings that introduced transparent films and hydrocolloids led to alginate wound dressings. What influenced that evolution?
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